Case Studies

Viewership: "Connection Lost" (Equal Exchange)


Connection-Lost

Brand

ZoomTilt worked with Equal Exchange on a series that would engage 25-35 year old men and women who shop on the web.

Connection-Lost

Series

ZoomTilt produced a thriller-romance Valentine's Day series complementing Equal Exchange's message: unplug electronics and connect in real life. ZoomTilt embedded a coupon code in the footage, and viewers won prizes for finding the code.

Connection-Lost

Results

The goal was to reach 100,000 views by December of 2012. Connection Lost became a trending video on YouTube and was watched over 150,000 times in its first week.


Call-to-Action: "Dead Man's Trigger" (Ministry of Supply)

Dead Man's Trigger

Series

ZoomTilt created a crime-drama series for Ministry of Supply featuring thier performance dress shirts. Name actors (including Hassan Johnson from The Wire and Law and Order) saved the city in style.

Engagement

Results

Audience retention stayed above 75% till near the end of this episode, and spiked to 95% on the brand's call to action.

Connection-Lost

Testimonial

"Quickly reaching over 250,000 people from our target audience who see our product in action would not have been an easy thing for us to do independently."


Best of Breed Branded Entertainment

While these are not ZoomTilt videos, they are shining examples of the sales increases that can be had from great, entertaining video series.

BMW: The Hire
  • 12% sales increase
  • 100+ million views
Blendtec: Will It Blend?
  • 500% sales increase
  • 130+ million views
Hell Pizza: Deliver Me to Hell
  • 43% sales increase
  • 8+ million views
Old Spice: Old Spice Guy
  • 55% sales increase
  • 43+ million views
Degree: The Rookie
  • 22% sales increase
Intel/Toshiba: Beauty Inside
  • 75+ million views
  • 14 million Facebook uniques
Kmart: First Day
  • 8+ million views

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