ZoomTilt worked with Equal Exchange on a series that would engage 25-35 year old men and women who shop on the web.
ZoomTilt produced a thriller-romance Valentine's Day series complementing Equal Exchange's message: unplug electronics and connect in real life. ZoomTilt embedded a coupon code in the footage, and viewers won prizes for finding the code.
The goal was to reach 100,000 views by December of 2012. Connection Lost became a trending video on YouTube and was watched over 150,000 times in its first week.
ZoomTilt created a crime-drama series for Ministry of Supply featuring thier performance dress shirts. Name actors (including Hassan Johnson from The Wire and Law and Order) saved the city in style.
Audience retention stayed above 75% till near the end of this episode, and spiked to 95% on the brand's call to action.
"Quickly reaching over 250,000 people from our target audience who see our product in action would not have been an easy thing for us to do independently."
While these are not ZoomTilt videos, they are shining examples of the sales increases that can be had from great, entertaining video series.
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